How many companies in the “Sporting goods store” industry are there in Germany?
The B2B database of dieanalysten GmbH alone lists more than 38,500 companies in the “Sporting goods store” industry in Germany (October 2026). The total number of companies in the “Sporting goods store” industry in Germany is therefore at least 38,500. Most are located in North Rhine-Westphalia (7,652), Bavaria (6,930), Baden-Württemberg (5,353).
Key figures
Companies by federal state
| State | Number | Share | per 100,000 inh. |
|---|---|---|---|
| North Rhine-Westphalia | 7,652 | 20% | 42.2 |
| Bavaria | 6,930 | 18% | 51.8 |
| Baden-Württemberg | 5,353 | 14% | 47.5 |
| Lower Saxony | 3,614 | 9% | 44.4 |
| Hesse | 3,176 | 8% | 49.7 |
| Rhineland-Palatinate | 1,976 | 5% | 47.5 |
| Saxony | 1,649 | 4% | 40.3 |
| Schleswig-Holstein | 1,486 | 4% | 50.2 |
| Berlin | 1,388 | 4% | 35.8 |
| Brandenburg | 1,222 | 3% | 47.5 |
| Hamburg | 991 | 3% | 51.9 |
| Saxony-Anhalt | 930 | 2% | 42.5 |
| Thuringia | 888 | 2% | 41.7 |
| Mecklenburg-Western Pomerania | 692 | 2% | 42.5 |
| Saarland | 438 | 1% | 44.2 |
| Bremen | 275 | 1% | 39.3 |
| Germany | 38,710 | 100% | 45.8 |
Cities with the most companies in the “Sporting goods store” industry
Digitalization
65% of companies in the “Sporting goods store” industry have no website of their own.
Related industries
- Electronics and computers – retail45,657
- Food and beverage – retail82,057
- Farm shop and direct marketing28,407
- Cosmetics – retail41,977
- Fashion and textiles – retail41,222
- Computers and accessories – retail20,095
- Medical device – retail18,753
- Bakery27,405
- Clothing – retail29,222
- Butcher shop14,239
- Optics and medical technology – retail28,315
- Office equipment – retail26,722
- Fuels – retail11,219
- Grocery and delicatessen store20,306
- Office technology – retail20,129
- Software – retail10,289
Frequently asked questions
How many companies in the “Sporting goods store” industry are there in Germany?
The B2B database of dieanalysten GmbH alone lists more than 38,500 companies in the “Sporting goods store” industry in Germany (October 2026). The total number of companies in the “Sporting goods store” industry in Germany is therefore at least 38,500. Most are located in North Rhine-Westphalia (7,652), Bavaria (6,930), Baden-Württemberg (5,353).
Which German cities have the most companies in the “Sporting goods store” industry?
Berlin (1,370), Hamburg (1,045), Munich (617), Cologne (468), Düsseldorf (278).
How many companies in the “Sporting goods store” industry in Germany have a website?
35% have their own website, 32% an email address.
How current is this number?
It is recalculated daily from the current database. Last update: October 18, 2026. Businesses in liquidation or with a recognizable closure are not counted.
Cite this number
The B2B database of dieanalysten GmbH alone lists more than 38,500 companies in the “Sporting goods store” industry in Germany (source: dieanalysten B2B database, October 2026, https://www.dieanalysten.com/en/statistics/sporting-goods-store).
The statistics are licensed under CC BY 4.0: free to use, including commercially, with attribution “dieanalysten” and a link.
Method: businesses in the database of dieanalysten GmbH minus a 5% safety margin; businesses in liquidation or with a recognizable closure are excluded. See methodology. As of October 18, 2026.