How many companies in the “Promotional products – retail” industry are there in Germany?
The B2B database of dieanalysten GmbH alone lists more than 600 companies in the “Promotional products – retail” industry in Germany (October 2026). The total number of companies in the “Promotional products – retail” industry in Germany is therefore at least 600. Most are located in North Rhine-Westphalia (195), Bavaria (91), Baden-Württemberg (74).
Key figures
Companies by federal state
| State | Number | Share | per 100,000 inh. |
|---|---|---|---|
| North Rhine-Westphalia | 195 | 31% | 1.1 |
| Bavaria | 91 | 15% | 0.7 |
| Baden-Württemberg | 74 | 12% | 0.7 |
| Hesse | 54 | 9% | 0.8 |
| Lower Saxony | 50 | 8% | 0.6 |
| Rhineland-Palatinate | 29 | 5% | 0.7 |
| Hamburg | 28 | 4% | 1.5 |
| Schleswig-Holstein | 26 | 4% | 0.9 |
| Saxony | 25 | 4% | 0.6 |
| Berlin | 17 | 3% | 0.4 |
| Saarland | 8 | 1% | 0.8 |
| Mecklenburg-Western Pomerania | 8 | 1% | 0.5 |
| Brandenburg | 6 | 1% | 0.2 |
| Thuringia | 3 | 0% | 0.1 |
| Saxony-Anhalt | 2 | 0% | 0.1 |
| Bremen | 0 | 0% | 0.0 |
| Germany | 624 | 100% | 0.7 |
Cities with the most companies in the “Promotional products – retail” industry
Digitalization
63% of companies in the “Promotional products – retail” industry have no website of their own.
Related industries
- Electronics and computers – retail45,657
- Food and beverage – retail82,057
- Farm shop and direct marketing28,407
- Cosmetics – retail41,977
- Fashion and textiles – retail41,222
- Sporting goods store38,710
- Computers and accessories – retail20,095
- Medical device – retail18,753
- Bakery27,405
- Clothing – retail29,222
- Butcher shop14,239
- Optics and medical technology – retail28,315
- Office equipment – retail26,722
- Fuels – retail11,219
- Grocery and delicatessen store20,306
- Office technology – retail20,129
Frequently asked questions
How many companies in the “Promotional products – retail” industry are there in Germany?
The B2B database of dieanalysten GmbH alone lists more than 600 companies in the “Promotional products – retail” industry in Germany (October 2026). The total number of companies in the “Promotional products – retail” industry in Germany is therefore at least 600. Most are located in North Rhine-Westphalia (195), Bavaria (91), Baden-Württemberg (74).
Which German cities have the most companies in the “Promotional products – retail” industry?
Hamburg (30), Berlin (17), Düsseldorf (16), Cologne (15), Munich (13).
How many companies in the “Promotional products – retail” industry in Germany have a website?
37% have their own website, 33% an email address.
How current is this number?
It is recalculated daily from the current database. Last update: October 18, 2026. Businesses in liquidation or with a recognizable closure are not counted.
Cite this number
The B2B database of dieanalysten GmbH alone lists more than 600 companies in the “Promotional products – retail” industry in Germany (source: dieanalysten B2B database, October 2026, https://www.dieanalysten.com/en/statistics/promotional-products-retail).
The statistics are licensed under CC BY 4.0: free to use, including commercially, with attribution “dieanalysten” and a link.
Method: businesses in the database of dieanalysten GmbH minus a 5% safety margin; businesses in liquidation or with a recognizable closure are excluded. See methodology. As of October 18, 2026.