How many companies in the “Promotional and gift items – retail” industry are there in Germany?
The B2B database of dieanalysten GmbH alone lists more than 5,900 companies in the “Promotional and gift items – retail” industry in Germany (October 2026). The total number of companies in the “Promotional and gift items – retail” industry in Germany is therefore at least 5,900. Most are located in North Rhine-Westphalia (1,233), Bavaria (1,159), Baden-Württemberg (728).
Key figures
Companies by federal state
| State | Number | Share | per 100,000 inh. |
|---|---|---|---|
| North Rhine-Westphalia | 1,233 | 21% | 6.8 |
| Bavaria | 1,159 | 20% | 8.7 |
| Baden-Württemberg | 728 | 12% | 6.5 |
| Lower Saxony | 463 | 8% | 5.7 |
| Hesse | 450 | 8% | 7.0 |
| Saxony | 405 | 7% | 9.9 |
| Rhineland-Palatinate | 326 | 6% | 7.8 |
| Schleswig-Holstein | 242 | 4% | 8.2 |
| Berlin | 190 | 3% | 4.9 |
| Hamburg | 157 | 3% | 8.2 |
| Thuringia | 146 | 2% | 6.9 |
| Brandenburg | 112 | 2% | 4.4 |
| Saxony-Anhalt | 98 | 2% | 4.5 |
| Mecklenburg-Western Pomerania | 85 | 1% | 5.2 |
| Saarland | 57 | 1% | 5.8 |
| Bremen | 41 | 1% | 5.9 |
| Germany | 5,908 | 100% | 7.0 |
Cities with the most companies in the “Promotional and gift items – retail” industry
Digitalization
61% of companies in the “Promotional and gift items – retail” industry have no website of their own.
Related industries
- Electronics and computers – retail45,657
- Food and beverage – retail82,057
- Farm shop and direct marketing28,407
- Cosmetics – retail41,977
- Fashion and textiles – retail41,222
- Sporting goods store38,710
- Computers and accessories – retail20,095
- Medical device – retail18,753
- Bakery27,405
- Clothing – retail29,222
- Butcher shop14,239
- Optics and medical technology – retail28,315
- Office equipment – retail26,722
- Fuels – retail11,219
- Grocery and delicatessen store20,306
- Office technology – retail20,129
Frequently asked questions
How many companies in the “Promotional and gift items – retail” industry are there in Germany?
The B2B database of dieanalysten GmbH alone lists more than 5,900 companies in the “Promotional and gift items – retail” industry in Germany (October 2026). The total number of companies in the “Promotional and gift items – retail” industry in Germany is therefore at least 5,900. Most are located in North Rhine-Westphalia (1,233), Bavaria (1,159), Baden-Württemberg (728).
Which German cities have the most companies in the “Promotional and gift items – retail” industry?
Berlin (190), Hamburg (160), Munich (133), Cologne (92), Düsseldorf (83).
How many companies in the “Promotional and gift items – retail” industry in Germany have a website?
39% have their own website, 34% an email address.
How current is this number?
It is recalculated daily from the current database. Last update: October 18, 2026. Businesses in liquidation or with a recognizable closure are not counted.
Cite this number
The B2B database of dieanalysten GmbH alone lists more than 5,900 companies in the “Promotional and gift items – retail” industry in Germany (source: dieanalysten B2B database, October 2026, https://www.dieanalysten.com/en/statistics/promotional-and-gift-items-retail).
The statistics are licensed under CC BY 4.0: free to use, including commercially, with attribution “dieanalysten” and a link.
Method: businesses in the database of dieanalysten GmbH minus a 5% safety margin; businesses in liquidation or with a recognizable closure are excluded. See methodology. As of October 18, 2026.