How many companies in the “Market research” industry are there in Germany?
The B2B database of dieanalysten GmbH alone lists more than 1,500 companies in the “Market research” industry in Germany (October 2026). The total number of companies in the “Market research” industry in Germany is therefore at least 1,500. Most are located in North Rhine-Westphalia (338), Bavaria (291), Baden-Württemberg (188).
Key figures
Companies by federal state
| State | Number | Share | per 100,000 inh. |
|---|---|---|---|
| North Rhine-Westphalia | 338 | 22% | 1.9 |
| Bavaria | 291 | 19% | 2.2 |
| Baden-Württemberg | 188 | 12% | 1.7 |
| Hesse | 170 | 11% | 2.7 |
| Hamburg | 136 | 9% | 7.1 |
| Berlin | 104 | 7% | 2.7 |
| Lower Saxony | 80 | 5% | 1.0 |
| Rhineland-Palatinate | 59 | 4% | 1.4 |
| Saxony | 47 | 3% | 1.1 |
| Schleswig-Holstein | 43 | 3% | 1.5 |
| Brandenburg | 18 | 1% | 0.7 |
| Thuringia | 17 | 1% | 0.8 |
| Bremen | 11 | 1% | 1.6 |
| Saxony-Anhalt | 11 | 1% | 0.5 |
| Saarland | 10 | 1% | 1.0 |
| Mecklenburg-Western Pomerania | 7 | 0% | 0.4 |
| Germany | 1,538 | 100% | 1.8 |
Cities with the most companies in the “Market research” industry
Digitalization
44% of companies in the “Market research” industry have no website of their own.
Related industries
- Management and IT consulting113,397
- Management consulting134,847
- Web design38,480
- Lawyer51,574
- Advertising and marketing service provider39,180
- Tax advisory39,060
- Marketing consulting19,968
- Legal advice37,857
- Law and notary firm37,005
- Advertising agency30,121
- Printing company15,175
- Printed products and paper – manufacturing13,236
- Design studio25,363
- Marketing agency23,032
- Organizational consulting20,426
- Communications agency18,106
Frequently asked questions
How many companies in the “Market research” industry are there in Germany?
The B2B database of dieanalysten GmbH alone lists more than 1,500 companies in the “Market research” industry in Germany (October 2026). The total number of companies in the “Market research” industry in Germany is therefore at least 1,500. Most are located in North Rhine-Westphalia (338), Bavaria (291), Baden-Württemberg (188).
Which German cities have the most companies in the “Market research” industry?
Hamburg (137), Berlin (96), Munich (95), Cologne (73), Düsseldorf (41).
How many companies in the “Market research” industry in Germany have a website?
56% have their own website, 48% an email address.
How current is this number?
It is recalculated daily from the current database. Last update: October 18, 2026. Businesses in liquidation or with a recognizable closure are not counted.
Cite this number
The B2B database of dieanalysten GmbH alone lists more than 1,500 companies in the “Market research” industry in Germany (source: dieanalysten B2B database, October 2026, https://www.dieanalysten.com/en/statistics/market-research).
The statistics are licensed under CC BY 4.0: free to use, including commercially, with attribution “dieanalysten” and a link.
Method: businesses in the database of dieanalysten GmbH minus a 5% safety margin; businesses in liquidation or with a recognizable closure are excluded. See methodology. As of October 18, 2026.