How many companies in the “Marketing agency” industry are there in Germany?
The B2B database of dieanalysten GmbH alone lists more than 22,500 companies in the “Marketing agency” industry in Germany (October 2026). The total number of companies in the “Marketing agency” industry in Germany is therefore at least 22,500. Most are located in North Rhine-Westphalia (5,035), Bavaria (4,215), Baden-Württemberg (3,175).
Key figures
Companies by federal state
| State | Number | Share | per 100,000 inh. |
|---|---|---|---|
| North Rhine-Westphalia | 5,035 | 22% | 27.8 |
| Bavaria | 4,215 | 18% | 31.5 |
| Baden-Württemberg | 3,175 | 14% | 28.1 |
| Hesse | 1,971 | 9% | 30.8 |
| Lower Saxony | 1,662 | 7% | 20.4 |
| Berlin | 1,327 | 6% | 34.2 |
| Hamburg | 1,278 | 6% | 66.9 |
| Rhineland-Palatinate | 912 | 4% | 21.9 |
| Saxony | 840 | 4% | 20.5 |
| Schleswig-Holstein | 700 | 3% | 23.6 |
| Brandenburg | 434 | 2% | 16.9 |
| Thuringia | 381 | 2% | 17.9 |
| Saxony-Anhalt | 337 | 1% | 15.4 |
| Mecklenburg-Western Pomerania | 274 | 1% | 16.8 |
| Saarland | 192 | 1% | 19.4 |
| Bremen | 188 | 1% | 26.9 |
| Germany | 22,946 | 100% | 27.1 |
Cities with the most companies in the “Marketing agency” industry
Digitalization
50% of companies in the “Marketing agency” industry have no website of their own.
Related industries
- Web design36,969
- Advertising and marketing service provider38,840
- Marketing consulting19,956
- Advertising agency29,898
- Printing company15,043
- Printed products and paper – manufacturing13,245
- Design studio25,273
- Communications agency17,860
- Publishing house16,711
- Sales promotion and promotion15,945
- PR agency8,514
- Media design and multimedia agency8,151
- Graphic design7,680
- Film production6,608
- Printing services6,412
- PR consulting4,890
Frequently asked questions
How many companies in the “Marketing agency” industry are there in Germany?
The B2B database of dieanalysten GmbH alone lists more than 22,500 companies in the “Marketing agency” industry in Germany (October 2026). The total number of companies in the “Marketing agency” industry in Germany is therefore at least 22,500. Most are located in North Rhine-Westphalia (5,035), Bavaria (4,215), Baden-Württemberg (3,175).
Which German cities have the most companies in the “Marketing agency” industry?
Berlin (1,311), Hamburg (1,282), Munich (1,048), Cologne (587), Düsseldorf (447).
How many companies in the “Marketing agency” industry in Germany have a website?
50% have their own website, 46% an email address.
How current is this number?
It is recalculated daily from the current database. Last update: October 17, 2026. Businesses in liquidation or with a recognizable closure are not counted.
Cite this number
The B2B database of dieanalysten GmbH alone lists more than 22,500 companies in the “Marketing agency” industry in Germany (source: dieanalysten B2B database, October 2026, https://www.dieanalysten.com/en/statistics/marketing-agency).
The statistics are licensed under CC BY 4.0: free to use, including commercially, with attribution “dieanalysten” and a link.
Method: businesses in the database of dieanalysten GmbH minus a 5% safety margin; businesses in liquidation or with a recognizable closure are excluded. See methodology. As of October 17, 2026.