How many companies in the “Illuminated advertising and outdoor advertising” industry are there in Germany?
The B2B database of dieanalysten GmbH alone lists more than 3,100 companies in the “Illuminated advertising and outdoor advertising” industry in Germany (October 2026). The total number of companies in the “Illuminated advertising and outdoor advertising” industry in Germany is therefore at least 3,100. Most are located in North Rhine-Westphalia (679), Bavaria (572), Baden-Württemberg (352).
Key figures
Companies by federal state
| State | Number | Share | per 100,000 inh. |
|---|---|---|---|
| North Rhine-Westphalia | 679 | 22% | 3.7 |
| Bavaria | 572 | 18% | 4.3 |
| Baden-Württemberg | 352 | 11% | 3.1 |
| Berlin | 285 | 9% | 7.3 |
| Hesse | 259 | 8% | 4.1 |
| Lower Saxony | 225 | 7% | 2.8 |
| Hamburg | 167 | 5% | 8.7 |
| Rhineland-Palatinate | 118 | 4% | 2.8 |
| Saxony | 116 | 4% | 2.8 |
| Schleswig-Holstein | 96 | 3% | 3.2 |
| Brandenburg | 69 | 2% | 2.7 |
| Thuringia | 44 | 1% | 2.1 |
| Mecklenburg-Western Pomerania | 41 | 1% | 2.5 |
| Saxony-Anhalt | 40 | 1% | 1.8 |
| Bremen | 32 | 1% | 4.6 |
| Saarland | 29 | 1% | 2.9 |
| Germany | 3,133 | 100% | 3.7 |
Cities with the most companies in the “Illuminated advertising and outdoor advertising” industry
Digitalization
51% of companies in the “Illuminated advertising and outdoor advertising” industry have no website of their own.
Related industries
- Web design36,969
- Advertising and marketing service provider38,840
- Marketing consulting19,956
- Advertising agency29,898
- Printing company15,043
- Printed products and paper – manufacturing13,245
- Design studio25,273
- Marketing agency22,946
- Communications agency17,860
- Publishing house16,711
- Sales promotion and promotion15,945
- PR agency8,514
- Media design and multimedia agency8,151
- Graphic design7,680
- Film production6,608
- Printing services6,412
Frequently asked questions
How many companies in the “Illuminated advertising and outdoor advertising” industry are there in Germany?
The B2B database of dieanalysten GmbH alone lists more than 3,100 companies in the “Illuminated advertising and outdoor advertising” industry in Germany (October 2026). The total number of companies in the “Illuminated advertising and outdoor advertising” industry in Germany is therefore at least 3,100. Most are located in North Rhine-Westphalia (679), Bavaria (572), Baden-Württemberg (352).
Which German cities have the most companies in the “Illuminated advertising and outdoor advertising” industry?
Berlin (283), Hamburg (167), Munich (164), Cologne (88), Düsseldorf (52).
How many companies in the “Illuminated advertising and outdoor advertising” industry in Germany have a website?
49% have their own website, 44% an email address.
How current is this number?
It is recalculated daily from the current database. Last update: October 17, 2026. Businesses in liquidation or with a recognizable closure are not counted.
Cite this number
The B2B database of dieanalysten GmbH alone lists more than 3,100 companies in the “Illuminated advertising and outdoor advertising” industry in Germany (source: dieanalysten B2B database, October 2026, https://www.dieanalysten.com/en/statistics/illuminated-advertising-and-outdoor-advertising).
The statistics are licensed under CC BY 4.0: free to use, including commercially, with attribution “dieanalysten” and a link.
Method: businesses in the database of dieanalysten GmbH minus a 5% safety margin; businesses in liquidation or with a recognizable closure are excluded. See methodology. As of October 17, 2026.