How many companies in the “Promotional products – wholesale” industry are there in Germany?
The B2B database of dieanalysten GmbH alone lists more than 700 companies in the “Promotional products – wholesale” industry in Germany (October 2026). The total number of companies in the “Promotional products – wholesale” industry in Germany is therefore at least 700. Most are located in North Rhine-Westphalia (184), Bavaria (146), Baden-Württemberg (111).
Key figures
Companies by federal state
| State | Number | Share | per 100,000 inh. |
|---|---|---|---|
| North Rhine-Westphalia | 184 | 25% | 1.0 |
| Bavaria | 146 | 20% | 1.1 |
| Baden-Württemberg | 111 | 15% | 1.0 |
| Hesse | 57 | 8% | 0.9 |
| Lower Saxony | 56 | 8% | 0.7 |
| Hamburg | 36 | 5% | 1.9 |
| Rhineland-Palatinate | 34 | 5% | 0.8 |
| Saxony | 31 | 4% | 0.8 |
| Schleswig-Holstein | 20 | 3% | 0.7 |
| Berlin | 11 | 2% | 0.3 |
| Thuringia | 8 | 1% | 0.4 |
| Saarland | 6 | 1% | 0.6 |
| Brandenburg | 6 | 1% | 0.2 |
| Mecklenburg-Western Pomerania | 5 | 1% | 0.3 |
| Bremen | 4 | 1% | 0.6 |
| Saxony-Anhalt | 4 | 1% | 0.2 |
| Germany | 725 | 100% | 0.9 |
Cities with the most companies in the “Promotional products – wholesale” industry
Digitalization
48% of companies in the “Promotional products – wholesale” industry have no website of their own.
Related industries
- Sales agency34,268
- Machinery – export28,631
- Food and beverage – export25,798
- Electronics – wholesale24,157
- Computers and accessories – wholesale9,159
- Metal – wholesale11,736
- Vehicles and auto parts – wholesale5,375
- Optics, precision mechanics, medical technology – wholesale7,987
- Agricultural products – export7,828
- Building materials – export7,768
- Export company6,901
- Beverages – wholesale6,194
- Fuels – wholesale3,051
- Car parts and accessories – wholesale2,928
- Textiles and clothing – wholesale5,287
- Medical device – wholesale5,249
Frequently asked questions
How many companies in the “Promotional products – wholesale” industry are there in Germany?
The B2B database of dieanalysten GmbH alone lists more than 700 companies in the “Promotional products – wholesale” industry in Germany (October 2026). The total number of companies in the “Promotional products – wholesale” industry in Germany is therefore at least 700. Most are located in North Rhine-Westphalia (184), Bavaria (146), Baden-Württemberg (111).
Which German cities have the most companies in the “Promotional products – wholesale” industry?
Hamburg (36), Munich (17), Düsseldorf (14), Berlin (11), Cologne (10).
How many companies in the “Promotional products – wholesale” industry in Germany have a website?
52% have their own website, 49% an email address.
How current is this number?
It is recalculated daily from the current database. Last update: October 18, 2026. Businesses in liquidation or with a recognizable closure are not counted.
Cite this number
The B2B database of dieanalysten GmbH alone lists more than 700 companies in the “Promotional products – wholesale” industry in Germany (source: dieanalysten B2B database, October 2026, https://www.dieanalysten.com/en/statistics/promotional-products-wholesale).
The statistics are licensed under CC BY 4.0: free to use, including commercially, with attribution “dieanalysten” and a link.
Method: businesses in the database of dieanalysten GmbH minus a 5% safety margin; businesses in liquidation or with a recognizable closure are excluded. See methodology. As of October 18, 2026.