How many companies in the “Gifts and promotional products – wholesale” industry are there in Germany?
The B2B database of dieanalysten GmbH alone lists more than 3,000 companies in the “Gifts and promotional products – wholesale” industry in Germany (October 2026). The total number of companies in the “Gifts and promotional products – wholesale” industry in Germany is therefore at least 3,000. Most are located in North Rhine-Westphalia (682), Bavaria (601), Baden-Württemberg (402).
Key figures
Companies by federal state
| State | Number | Share | per 100,000 inh. |
|---|---|---|---|
| North Rhine-Westphalia | 682 | 22% | 3.8 |
| Bavaria | 601 | 19% | 4.5 |
| Baden-Württemberg | 402 | 13% | 3.6 |
| Hesse | 224 | 7% | 3.5 |
| Lower Saxony | 223 | 7% | 2.7 |
| Berlin | 181 | 6% | 4.7 |
| Saxony | 160 | 5% | 3.9 |
| Hamburg | 133 | 4% | 7.0 |
| Rhineland-Palatinate | 133 | 4% | 3.2 |
| Schleswig-Holstein | 119 | 4% | 4.0 |
| Thuringia | 51 | 2% | 2.4 |
| Brandenburg | 43 | 1% | 1.7 |
| Mecklenburg-Western Pomerania | 40 | 1% | 2.5 |
| Saxony-Anhalt | 35 | 1% | 1.6 |
| Bremen | 25 | 1% | 3.6 |
| Saarland | 24 | 1% | 2.4 |
| Germany | 3,085 | 100% | 3.6 |
Cities with the most companies in the “Gifts and promotional products – wholesale” industry
Digitalization
46% of companies in the “Gifts and promotional products – wholesale” industry have no website of their own.
Related industries
- Sales agency34,268
- Machinery – export28,631
- Food and beverage – export25,798
- Electronics – wholesale24,157
- Computers and accessories – wholesale9,159
- Metal – wholesale11,736
- Vehicles and auto parts – wholesale5,375
- Optics, precision mechanics, medical technology – wholesale7,987
- Agricultural products – export7,828
- Building materials – export7,768
- Export company6,901
- Beverages – wholesale6,194
- Fuels – wholesale3,051
- Car parts and accessories – wholesale2,928
- Textiles and clothing – wholesale5,287
- Medical device – wholesale5,249
Frequently asked questions
How many companies in the “Gifts and promotional products – wholesale” industry are there in Germany?
The B2B database of dieanalysten GmbH alone lists more than 3,000 companies in the “Gifts and promotional products – wholesale” industry in Germany (October 2026). The total number of companies in the “Gifts and promotional products – wholesale” industry in Germany is therefore at least 3,000. Most are located in North Rhine-Westphalia (682), Bavaria (601), Baden-Württemberg (402).
Which German cities have the most companies in the “Gifts and promotional products – wholesale” industry?
Berlin (179), Hamburg (134), Munich (124), Düsseldorf (61), Cologne (56).
How many companies in the “Gifts and promotional products – wholesale” industry in Germany have a website?
54% have their own website, 49% an email address.
How current is this number?
It is recalculated daily from the current database. Last update: October 18, 2026. Businesses in liquidation or with a recognizable closure are not counted.
Cite this number
The B2B database of dieanalysten GmbH alone lists more than 3,000 companies in the “Gifts and promotional products – wholesale” industry in Germany (source: dieanalysten B2B database, October 2026, https://www.dieanalysten.com/en/statistics/gifts-and-promotional-products-wholesale).
The statistics are licensed under CC BY 4.0: free to use, including commercially, with attribution “dieanalysten” and a link.
Method: businesses in the database of dieanalysten GmbH minus a 5% safety margin; businesses in liquidation or with a recognizable closure are excluded. See methodology. As of October 18, 2026.