How many companies in the “Direct sales” industry are there in Germany?
The B2B database of dieanalysten GmbH alone lists more than 350 companies in the “Direct sales” industry in Germany (October 2026). The total number of companies in the “Direct sales” industry in Germany is therefore at least 350. Most are located in North Rhine-Westphalia (77), Bavaria (61), Baden-Württemberg (40).
Key figures
Companies by federal state
| State | Number | Share | per 100,000 inh. |
|---|---|---|---|
| North Rhine-Westphalia | 77 | 22% | 0.4 |
| Bavaria | 61 | 17% | 0.5 |
| Baden-Württemberg | 40 | 11% | 0.4 |
| Saarland | 34 | 10% | 3.4 |
| Lower Saxony | 30 | 8% | 0.4 |
| Rhineland-Palatinate | 24 | 7% | 0.6 |
| Hesse | 23 | 6% | 0.4 |
| Saxony | 15 | 4% | 0.4 |
| Hamburg | 11 | 3% | 0.6 |
| Berlin | 10 | 3% | 0.3 |
| Schleswig-Holstein | 9 | 3% | 0.3 |
| Brandenburg | 7 | 2% | 0.3 |
| Mecklenburg-Western Pomerania | 3 | 1% | 0.2 |
| Thuringia | 1 | 0% | 0.0 |
| Saxony-Anhalt | 0 | 0% | 0.0 |
| Germany | 355 | 100% | 0.4 |
Cities with the most companies in the “Direct sales” industry
Digitalization
35% of companies in the “Direct sales” industry have no website of their own.
Related industries
- Sales agency34,268
- Machinery – export28,631
- Food and beverage – export25,798
- Electronics – wholesale24,157
- Computers and accessories – wholesale9,159
- Metal – wholesale11,736
- Vehicles and auto parts – wholesale5,375
- Optics, precision mechanics, medical technology – wholesale7,987
- Agricultural products – export7,828
- Building materials – export7,768
- Export company6,901
- Beverages – wholesale6,194
- Fuels – wholesale3,051
- Car parts and accessories – wholesale2,928
- Textiles and clothing – wholesale5,287
- Medical device – wholesale5,249
Frequently asked questions
How many companies in the “Direct sales” industry are there in Germany?
The B2B database of dieanalysten GmbH alone lists more than 350 companies in the “Direct sales” industry in Germany (October 2026). The total number of companies in the “Direct sales” industry in Germany is therefore at least 350. Most are located in North Rhine-Westphalia (77), Bavaria (61), Baden-Württemberg (40).
Which German cities have the most companies in the “Direct sales” industry?
Illingen (29), Berlin (10), Hamburg (10), Leverkusen (8), Munich (8).
How many companies in the “Direct sales” industry in Germany have a website?
65% have their own website, 39% an email address.
How current is this number?
It is recalculated daily from the current database. Last update: October 18, 2026. Businesses in liquidation or with a recognizable closure are not counted.
Cite this number
The B2B database of dieanalysten GmbH alone lists more than 350 companies in the “Direct sales” industry in Germany (source: dieanalysten B2B database, October 2026, https://www.dieanalysten.com/en/statistics/direct-sales).
The statistics are licensed under CC BY 4.0: free to use, including commercially, with attribution “dieanalysten” and a link.
Method: businesses in the database of dieanalysten GmbH minus a 5% safety margin; businesses in liquidation or with a recognizable closure are excluded. See methodology. As of October 18, 2026.