How many advertising and marketing agencies are there in Germany?
The B2B database of dieanalysten GmbH alone lists more than 89,000 advertising and marketing agencies in Germany (October 2026). The total number of advertising and marketing agencies in Germany is therefore at least 89,000. Most are located in North Rhine-Westphalia (18,512), Bavaria (16,836), Baden-Württemberg (12,406).
Key figures
Advertising and marketing agencies by federal state
| State | Number | Share | per 100,000 inh. |
|---|---|---|---|
| North Rhine-Westphalia | 18,512 | 21% | 102.1 |
| Bavaria | 16,836 | 19% | 125.9 |
| Baden-Württemberg | 12,406 | 14% | 110.0 |
| Hesse | 7,814 | 9% | 122.3 |
| Lower Saxony | 6,632 | 7% | 81.5 |
| Berlin | 6,082 | 7% | 156.8 |
| Hamburg | 4,266 | 5% | 223.4 |
| Rhineland-Palatinate | 3,835 | 4% | 92.2 |
| Saxony | 3,384 | 4% | 82.7 |
| Schleswig-Holstein | 2,817 | 3% | 95.2 |
| Brandenburg | 1,811 | 2% | 70.5 |
| Thuringia | 1,458 | 2% | 68.5 |
| Saxony-Anhalt | 1,237 | 1% | 56.5 |
| Mecklenburg-Western Pomerania | 1,048 | 1% | 64.3 |
| Saarland | 856 | 1% | 86.5 |
| Bremen | 716 | 1% | 102.3 |
| Germany | 89,863 | 100% | 106.3 |
Cities with the most advertising and marketing agencies
Digitalization
39% of advertising and marketing agencies have no website of their own. By state →
Frequently asked questions
How many advertising and marketing agencies are there in Germany?
The B2B database of dieanalysten GmbH alone lists more than 89,000 advertising and marketing agencies in Germany (October 2026). The total number of advertising and marketing agencies in Germany is therefore at least 89,000. Most are located in North Rhine-Westphalia (18,512), Bavaria (16,836), Baden-Württemberg (12,406).
Which German cities have the most advertising and marketing agencies?
Berlin (5,897), Hamburg (4,212), Munich (3,672), Cologne (2,033), Düsseldorf (1,466).
How many advertising and marketing agencies in Germany have a website?
61% have their own website, 52% an email address.
How current is this number?
It is recalculated daily from the current database. Last update: October 18, 2026. Businesses in liquidation or with a recognizable closure are not counted.
Cite this number
The B2B database of dieanalysten GmbH alone lists more than 89,000 advertising and marketing agencies in Germany (source: dieanalysten B2B database, October 2026, https://www.dieanalysten.com/en/statistics/advertising-and-marketing-agencies).
The statistics are licensed under CC BY 4.0: free to use, including commercially, with attribution “dieanalysten” and a link.
Method: businesses in the database of dieanalysten GmbH minus a 5% safety margin; businesses in liquidation or with a recognizable closure are excluded. See methodology. As of October 18, 2026.