Business Statistics
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Digitalization · October 18, 2026

How many advertising and marketing agencies in Germany have no website?

39%

According to the database of dieanalysten GmbH, 39% of advertising and marketing agencies in Germany have no website of their own and 48% have no email address (October 2026, based on more than 89,000 active businesses). This ranks #60 of 78 industries by share without a website (average of all businesses: 52%).

By federal state

Statewithout websitewithout emailBusinesses
Berlin43%52%6,082
Hamburg43%50%4,266
Hesse42%52%7,814
Saarland40%49%856
Saxony-Anhalt40%52%1,237
North Rhine-Westphalia40%48%18,512
Bavaria38%48%16,836
Thuringia38%49%1,458
Brandenburg38%49%1,811
Baden-Württemberg37%46%12,406
Schleswig-Holstein37%48%2,817
Lower Saxony37%48%6,632
Rhineland-Palatinate36%47%3,835
Mecklenburg-Western Pomerania36%48%1,048
Saxony35%46%3,384
Bremen34%44%716
Germany39%48%89,863

Frequently asked questions

How many advertising and marketing agencies in Germany have no website?

According to the database of dieanalysten GmbH, 39% of advertising and marketing agencies in Germany have no website of their own and 48% have no email address (October 2026, based on more than 89,000 active businesses). This ranks #60 of 78 industries by share without a website (average of all businesses: 52%).

Cite this number

Suggested citation
According to the database of dieanalysten GmbH, 39% of advertising and marketing agencies in Germany have no website of their own (source: dieanalysten B2B database, October 2026, https://www.dieanalysten.com/en/statistics/digitalization/advertising-and-marketing-agencies).

The statistics are licensed under CC BY 4.0: free to use, including commercially, with attribution “dieanalysten” and a link.