How many supermarkets in Germany have no website?
49%
According to the database of dieanalysten GmbH, 49% of supermarkets in Germany have no website of their own and 65% have no email address (October 2026, based on more than 15,000 active businesses). This ranks #38 of 78 industries by share without a website (average of all businesses: 52%).
By federal state
| State | without website | without email | Businesses |
|---|---|---|---|
| Thuringia | 64% | 73% | 476 |
| Saarland | 60% | 75% | 157 |
| Rhineland-Palatinate | 55% | 73% | 595 |
| Hesse | 55% | 66% | 1,022 |
| Saxony-Anhalt | 55% | 71% | 418 |
| Bavaria | 54% | 70% | 2,343 |
| Bremen | 53% | 60% | 132 |
| Brandenburg | 52% | 68% | 473 |
| Saxony | 51% | 61% | 777 |
| Baden-Württemberg | 48% | 65% | 1,705 |
| North Rhine-Westphalia | 46% | 60% | 3,252 |
| Lower Saxony | 45% | 65% | 1,812 |
| Berlin | 44% | 69% | 594 |
| Hamburg | 42% | 54% | 439 |
| Mecklenburg-Western Pomerania | 40% | 61% | 305 |
| Schleswig-Holstein | 38% | 54% | 662 |
| Germany | 49% | 65% | 15,182 |
Frequently asked questions
How many supermarkets in Germany have no website?
According to the database of dieanalysten GmbH, 49% of supermarkets in Germany have no website of their own and 65% have no email address (October 2026, based on more than 15,000 active businesses). This ranks #38 of 78 industries by share without a website (average of all businesses: 52%).
Cite this number
Suggested citation
According to the database of dieanalysten GmbH, 49% of supermarkets in Germany have no website of their own (source: dieanalysten B2B database, October 2026, https://www.dieanalysten.com/en/statistics/digitalization/supermarkets).
The statistics are licensed under CC BY 4.0: free to use, including commercially, with attribution “dieanalysten” and a link.