How many hotels in Germany have no website?
28%
According to the database of dieanalysten GmbH, 28% of hotels in Germany have no website of their own and 38% have no email address (October 2026, based on more than 25,000 active businesses). This ranks #75 of 78 industries by share without a website (average of all businesses: 53%).
By federal state
| State | without website | without email | Businesses |
|---|---|---|---|
| Berlin | 55% | 64% | 1,357 |
| Hamburg | 41% | 49% | 580 |
| Bremen | 38% | 44% | 139 |
| Hesse | 35% | 44% | 2,001 |
| Saxony-Anhalt | 31% | 40% | 580 |
| Saarland | 30% | 42% | 182 |
| North Rhine-Westphalia | 30% | 40% | 3,648 |
| Lower Saxony | 27% | 36% | 2,427 |
| Brandenburg | 26% | 36% | 707 |
| Saxony | 26% | 37% | 1,053 |
| Baden-Württemberg | 25% | 33% | 3,296 |
| Bavaria | 24% | 34% | 5,155 |
| Thuringia | 24% | 35% | 651 |
| Schleswig-Holstein | 23% | 34% | 1,103 |
| Mecklenburg-Western Pomerania | 23% | 38% | 913 |
| Rhineland-Palatinate | 22% | 33% | 1,536 |
| Germany | 28% | 38% | 25,403 |
Frequently asked questions
How many hotels in Germany have no website?
According to the database of dieanalysten GmbH, 28% of hotels in Germany have no website of their own and 38% have no email address (October 2026, based on more than 25,000 active businesses). This ranks #75 of 78 industries by share without a website (average of all businesses: 53%).
Cite this number
Suggested citation
According to the database of dieanalysten GmbH, 28% of hotels in Germany have no website of their own (source: dieanalysten B2B database, October 2026, https://www.dieanalysten.com/en/statistics/digitalization/hotels).
The statistics are licensed under CC BY 4.0: free to use, including commercially, with attribution “dieanalysten” and a link.